smixs/creative-director-skill
VerifiedAI creative director that builds original ad concepts using agency methods and 571 real campaigns.
What is smixs/creative-director-skill?
smixs/creative-director-skill is an open-source Claude skill that functions as a disciplined creative director for advertising work. It follows proven agency processes rather than free association, starting with brief analysis and consumer insight extraction before generating ideas.
The workflow primes generation against a tagged library of 571 legendary campaigns, applies 20+ methodologies across structural, associative, and disruptive categories, then evaluates using weighted criteria with empirical originality caps. When ideas plateau it triggers case-soaking and pattern calibration before final delivery.
It is designed for professional creatives, strategists, and agencies that want repeatable structure, honest scoring, and protection against recycled concepts instead of generic brainstorming tools.
What you can build with smixs/creative-director-skill
Full campaign development
Feed a product brief and receive insight extraction, 8-12 method-driven concepts, scoring, refinement, and a polished one-pager or platform.
Concept evaluation
Submit existing ideas for scoring against Cannes-calibrated criteria plus originality checks against the case library.
Insight mining session
Jump directly to consumer tension analysis using JTBD, abstraction laddering, or tension spotting without full ideation.
Install smixs/creative-director-skill
git clone https://github.com/smixs/creative-director-skill.git
cp -r creative-director-skill/creative-director ~/.claude/skills/- 1Clone the repository from GitHub and place the skill files in your Claude skills directory.
- 2Review the included MOCs and case library structure for quick navigation.
- 3Run the schema validation script to confirm everything is set up correctly.
- 4Paste a brief or jump to a specific phase such as insight or evaluation.
- 5Iterate using the built-in refine and pre-mortem steps until satisfied.
smixs/creative-director-skill: pros & cons
Pros
- +Enforces insight-first discipline and structured methods instead of random generation
- +Uses real campaign library for empirical originality checks rather than subjective claims
- +Recursive refinement with honest scoring and anti-inflation rules
- +Supports multiple entry points and outputs ready-to-present formats
Cons
- –Requires familiarity with Claude skills setup and maintenance scripts
- –Primarily focused on advertising and campaign work
- –Case library integration adds steps that may feel heavy for quick tasks
Frequently asked questions
It checks every concept against the 571-case library and caps originality scores when three or more canonical examples use the same mechanic.
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