Ghost
Retrieve Ghost-published content for websites, apps, and embedded media.
Read docs Updated 2026-06-16
What is Ghost?
Ghost is a dev-tools API that delivers published content from the Ghost platform to external destinations.
It is useful for developers and publishers who need to embed or display Ghost content within websites, mobile apps, or other media environments.
What you can build with Ghost
Embed blog posts on external sites
Fetch published Ghost posts via API and display them on marketing pages, partner sites, or static HTML pages without iframes.
Build custom frontends for Ghost content
Power a React, Vue, or Next.js site by pulling articles, authors, and tags from Ghost to create a fully custom reading experience.
Integrate content into mobile or desktop apps
Retrieve Ghost posts and metadata to populate in-app news feeds, help sections, or knowledge bases in native or cross-platform apps.
Get started with Ghost
- 1Create a Ghost site and enable the Content API in Admin > Integrations
- 2Generate an API key with the required content permissions
- 3Locate your site URL and Content API endpoint in the integration settings
- 4Make HTTPS GET requests to /ghost/api/content/posts/ using the key as a query parameter
- 5Parse the JSON response and render the returned posts, tags, or authors in your application
Ghost: pros & cons
Pros
- +Simple API-key authentication over HTTPS
- +Direct access to published posts, pages, tags, and authors
- +Designed for easy embedding into external sites and apps
- +No complex OAuth flow required
Cons
- –Read-only access only; cannot create or edit content
- –Limited to publicly published items; drafts and private posts unavailable
- –No additional endpoints beyond basic content retrieval
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Frequently asked questions
It is a read-only HTTPS API that lets developers fetch published posts and related content from a Ghost site using an API key.
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