Haystack
Haystack improves brand visibility within AI-generated recommendations for buyers.
PaidMarketing & SEO
Visit website Free to browse · updated 2026-06-22
What is Haystack?
Haystack serves as a platform for monitoring and improving how AI models cite companies in response to buyer inquiries. It analyzes prompts related to purchasing decisions and identifies gaps where a brand is not mentioned despite being relevant. The process involves scanning multiple AI engines to see current recommendations, diagnosing why competitors are favored, and suggesting content angles that can lead to earned media placements. This helps in building the necessary sources that AI relies on for its answers. Over time, companies can track improvements in citation rates and attribute new mentions back to specific efforts, ultimately converting AI visibility into actual sales pipeline.
Key features
Tracks buyer prompts across ChatGPT, Perplexity, Claude, and Gemini
Identifies competitor wins and source articles shaping AI recommendations
Generates ready-to-send journalist pitch drafts with contact matches
Logs placements and attributes new AI mentions to specific work
Provides weekly and monthly pipeline and citation reports
Supports multiple workspaces with white-label options for agencies
Daily tracking on priority prompts with source diagnosis
AI models Haystack uses
ChatGPT
AI engine tracked for citations and recommendations
Perplexity
AI engine tracked for citations and recommendations
Claude
AI engine tracked for citations and recommendations
Gemini
AI engine tracked for citations and recommendations
What you can use Haystack for
AI Visibility Tracking
Monitors buyer prompts across ChatGPT, Perplexity, Claude, and Gemini to reveal where a brand is absent from AI-generated vendor recommendations.
Competitor Win Analysis
Identifies competitor wins in AI answers along with the exact source articles that shape those recommendations.
Journalist Pitch Generation
Creates ready-to-send pitch drafts matched to real reporter contacts to earn the media coverage that influences AI citations.
How to use Haystack
- 1Create a free account and enter your domain
- 2Review buying prompts where AI recommends competitors
- 3Examine source articles shaping those recommendations
- 4Generate and customize journalist pitch drafts
- 5Send pitches from your own email and log placements
- 6Monitor new AI mentions and pipeline reports
Haystack pricing
Pricing model: Paid. Plan details are indicative — check the site for current prices.
Solo
$49/mo
- 10 buyer prompts tracked weekly
- All 4 AI engines (ChatGPT, Perplexity, Claude, Gemini)
- See which competitors AI names instead of you
- Source diagnosis for every losing prompt
- 5 ready-to-send pitch drafts per month
- Journalist matches with names, beats, and outlet links
- Drafts you copy into your own email
- Placement logging for attribution
- Weekly citation report
- 1 seat
- Cancel anytime
- 3-day free trial
Pro
Popular$249/mo
- 75 buyer prompts tracked weekly total
- Up to 3 workspaces
- All 4 AI engines (ChatGPT, Perplexity, Claude, Gemini)
- Daily tracking on your top 25 priority prompts
- Source diagnosis on every losing prompt
- 50 ready-to-send pitch drafts per month
- Journalist matches with names, beats, and contact links
- Drafts you copy into your own email
- Placement attribution and citation re-scans
- Weekly and monthly pipeline reports
- Competitor citation tracking
- Cancel anytime
- 3-day free trial
Editor's verdict
Pros
- +Month-to-month billing with 3-day free trial
- +Actionable workflow from prompt gaps to earned media placements
Cons
- –Prompt tracking limits vary by plan (10-75 weekly)
- –Requires manual sending of pitches from user email
Our take: Haystack is a solid marketing & seo choice. It's valued for month-to-month billing with 3-day free trial and actionable workflow from prompt gaps to earned media placements. The main trade-off is prompt tracking limits vary by plan (10-75 weekly). Best when you need reliable, professional output.
Frequently asked questions
Buyer prompts across ChatGPT, Perplexity, Claude, and Gemini along with the sources that drive AI recommendations.
Summary
Haystack is a solid marketing & seo choice. It's valued for month-to-month billing with 3-day free trial and actionable workflow from prompt gaps to earned media placements. The main trade-off is prompt tracking limits vary by plan (10-75 weekly). Best when you need reliable, professional output.
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