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What is Qualitati?
The platform includes autonomous AI interviewers that operate via text or voice, along with adaptive conversational surveys. Analysis capabilities cover automated theme identification across transcripts, manual coding workspaces, and acoustic emotion detection from audio recordings. Support extends to academic, market, UX, and healthcare studies through consistent protocols and automated assistance. Additional functions include synthetic focus group simulations and AI-assisted manuscript review to aid preparation and refinement. Compliance features such as data encryption and multi-language support enable secure use across varied institutional settings, with options for individual researchers or collaborative teams.
Key features
AI interviews via text or voice
Thematic analysis across transcripts
Conversational surveys with adaptive follow-ups
Voice analytics for acoustic features and emotions
AI-assisted manuscript proofreading
QDA workspace with manual and AI coding
Synthetic focus groups and AI personas
What you can use Qualitati for
Academic Research
Conduct rigorous qualitative studies with consistent protocols and automated coding.
Market Research
Gather rich consumer insights at scale with AI-powered interviews and thematic analysis.
UX Research
Run user interviews and usability studies with AI-assisted analysis.
How to use Qualitati
- 1Sign up at the site
- 2Choose a plan or start free
- 3Select a tool like AI Interviewer
- 4Conduct your research or analysis
- 5Review results and export
Qualitati pricing
Pricing model: Freemium. Plan details are indicative — check the site for current prices.
Free
Free
- 30 monthly credits (non-cumulative)
- Unlimited Surveys
- Unlimited access to Mimi bot
- ThemeLens, Voice Analysis & Proofreader (credit-based)
Student
Popular€9/mo
- 600 Research Credits per month
- ~10 hours/month of standard AI interviewing
- Unlimited QDA Workspace
- ThemeLens, Voice Analysis & Manuscript Proofreader (credit-based)
Researchers
€19/mo
- 1,200 Research Credits per month
- ~20 hours/month of standard AI interviewing
- Unlimited QDA Workspace
- Abundant AI Interviews, ThemeLens, Voice Analysis & Proofreader (credit-based)
Team
€99/mo
- Everything in Researchers
- Up to 15 seats per workspace
- Shared studies and credit pool across the team
- Priority support + onboarding session
Organizations
Custom
- Unlimited / Volume Credits
- Multi-seat Team Management (Admin/Member roles)
- Centralized Billing
- Priority Support
Editor's verdict
Pros
- +GDPR compliant with 256-bit encryption
- +Supports 10+ languages
- +Covers full qualitative research workflow
Cons
- –Advanced tools are credit-based
- –Free plan has only 30 monthly credits
- –Team features require higher-tier plans
Our take: Qualitati is a solid research & data choice. It's valued for gdpr compliant with 256-bit encryption and supports 10+ languages. The main trade-off is advanced tools are credit-based. A good pick if you want capable AI without a high upfront cost.
Frequently asked questions
The qualitative research platform for modern teams offering AI interviews, thematic analysis, and conversational surveys.
Summary
Qualitati is a solid research & data choice. It's valued for gdpr compliant with 256-bit encryption and supports 10+ languages. The main trade-off is advanced tools are credit-based. A good pick if you want capable AI without a high upfront cost.
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