Monitor Instagram hashtag trends and email HTML reports with Apify and Gmail
VerifiedMonitors Instagram hashtags and emails HTML reports via HTTP requests and Gmail.
What this workflow does
This automation uses HTTP requests to retrieve Instagram hashtag content, calculates engagement scores, and sends ranked leaderboard reports directly to email inboxes.
It serves social media managers and marketing teams needing automated trend tracking without manual data collection or tab switching.
Who is this for?
Social media managers, content creators, brand managers, marketing teams, and agencies tracking hashtag performance for competitive analysis, content inspiration, and influencer discovery.
What problem it solves
Manually researching Instagram hashtag trends is time-consuming and fragmented across tabs. This workflow automates scraping, engagement scoring, leaderboard ranking, and delivery of professional HTML email reports with historical data storage.
Live workflow preview
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What it automates
Competitive hashtag tracking
Monitor rival brand hashtags weekly to spot rising content formats and adjust posting strategy before trends peak.
Content inspiration pipeline
Receive ranked posts from target hashtags directly in email to quickly identify high-engagement creative ideas for your own feed.
Influencer discovery
Surface top-performing accounts from scraped posts to identify potential micro-influencers for campaigns without manual searching.
How the workflow works
The 3 nodes in this automation, in order.
- 1HTTP RequesthttpRequest
- 2Gmailgmail
- 3Codecode
Apps & integrations used
How to set up Monitor Instagram hashtag trends and email HTML reports with Apify and Gmail
- 1Add Apify API credentials in n8n and confirm access to apify~instagram-scraper
- 2Install the Apify community node if required for your n8n instance
- 3Open the Query social media DataTable and enter one keyword or hashtag per row
- 4Configure the HTTP Request node with your Apify token and scraper parameters
- 5Connect the Gmail node and customize the HTML email template for report delivery
- 6Activate the workflow and run a test cycle with a single keyword
How to customize this workflow
- →Change the schedule trigger from daily to weekly or hourly
- →Add extra fields to the DataTable for storing additional metrics like reach or video views
- →Modify the engagement score formula in the calculation node
- →Route the final report to Slack or another channel instead of or alongside Gmail
Monitor Instagram hashtag trends and email HTML reports with Apify and Gmail: pros & cons
Pros
- +Fully automated end-to-end reporting
- +Built-in engagement scoring and ranking
- +Stores historical data for trend analysis
- +No manual scraping or tab switching required
Cons
- –Requires a separate Apify account (free tier available)
- –Instagram scraping can be rate-limited or change without notice
- –HTML email formatting may need tweaks for different clients
Frequently asked questions
It scrapes Instagram posts for defined hashtags, scores engagement, ranks results, and emails a formatted HTML dashboard while saving data for later analysis.
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